NB

we did a case study on New Balance last night. I found out that they have made an intentional choice to not sponsor any athletes. they want people to buy their shoes because they're high quality - not because some celebrity wears them. i think thats top notch. people buy things all the time for lame reasons. i like that they're standing up for the real reason people should buy things - because they're awesome, not because they are the cool trendy thing right now. i still dont think i'll be trading in my asics any time soon. i think i tried some new balances on at Foot Traffic when i went to get my "assessment" a couple of years ago. but they just didnt treat me as well as my asics.

i have been pleasantly surprised at how long my current pair of asics have lasted. i think i bought these in sept of last year and they're still running strong. i think you're probably supposed to replace your running shoes every 6 months or something like that - but when they're 90 bucks a pop, i let my knees tell me when i need some new ones. and so far, my knees have been very happy. i think ive still got some life in this pair.